Bank Hapoalim

THE FINANCIAL PARTNER
2021
I embarked on a mission to transform personal finance with the creation of 'Financial Partner', a groundbreaking feature for the bank's mobile account management app. Financial Partner goes beyond traditional account management by leveraging sophisticated algorithms to predict personal financial scenarios and account activity shifts. This innovative feature empowers users with personalized insights, actionable advice, and practical tools to optimize their financial well-being.
At the heart of Financial Partner is a financial advisor that provide users with tailored guidance. This dynamic feature utilizes user data and real-time reactions to deliver an engaging and personalized experience.
This pre-AI feature simulates a conversation with a private advisor, providing users with personalized insights and guidance tailored to their actual financial situation and preferences. 

Experience the Power of Financial Partner: A Video Walkthrough

By fostering a holistic and user-centric approach, I ensured that Financial Partner Intuitively integrates into the user's financial decision making process, empowering them to make informed decisions and achieve their financial goals.
As the sole UI/UX Designer for Financial Partner, I was responsible for crafting a seamless user experience across all aspects of the app. This included defining the app's visual identity, meticulously building all user flows and screens.
With user delight at the forefront, we infused the interface with charming illustrations, playful animations, and intuitive interactions, maintaining the lighthearted tone that characterizes the bank's financial apps.

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