Fueling Convenience
Established in 1999, PAZ Yellow is a leading Israeli convenience store chain owned by Paz Oil Company Ltd. A familiar sight alongside PAZ gas stations throughout the country, Yellow boasts over 280 locations nationwide. They offer on-the-go essentials to busy Israelis, with most stores operating 24/7 for easy access to food, drinks, and everyday necessities whenever you need them.
Pioneering Innovation: PAZ Yellow wasn't just about convenience in the store. They were early innovators in the industry, creating a mobile app that allows automatic payments at PAZ gas stations, earning "miles" for purchases, and seamlessly connecting those points to discounts on your convenience store purchases.
Coffee on the Go
In this project, I designed a new feature for PAZ Yellow's popular mobile app. This innovative feature streamlines coffee purchases for busy customers. Users can now order their coffee takeaway directly through the app, either while fueling their car at a PAZ station or even before they arrive, saving them valuable time.
The PAZ Yellow app also boasts a seamless digital wallet. This innovative feature streamlines payments at the pump with a simple four-digit code, while rewarding users with cashback on fuel, food, and beverage purchases.
